[CC] Available for over a year
Businesses often look to market themselves with information about what they do and how well they do it. But this is the bare minimum of what customers expect. Instead customers connect with the unique story that helps a business stand out from the pack. Peter sits down with Matt Purcell from Kyu Media to learn about the power of your own story to build a compelling narrative of why your business is the best choice for your target market. Peter and the team unpack how being aware of your identity, owning your story, provides confidence to connect with the market and grow your business.