[CC] Britain’s favourite jam and jelly brand Hartley’s has been feeding the nation from breakfast to after dinner snack for over 140 years.

It all began in 1871 when William Pickles Hartley, a Lancashire green grocer, had a consignment of jam go missing. Instead of letting his customers down he decided to make his own jam to sell in earthenware pots. The jam was such a hit that in 1874 he moved production to Bootle, near Liverpool, and using his expertise in fruit he began making marmalade and jelly too.

Today William Hartley would be applauded for establishing a brand that made him immensely wealthy, yet his aim was not material success but to “serve the Lord every day to the best of my ability”. His business practice reflected his faith, earning him an outstanding reputation for integrity, quality and customer care. Even during the horror years of the First World War he maintained the highest standards. A man of great compassion, he used his immense wealth to enrich the lives of others. This documentary tells his inspiring story.